L’Oréal Paris Préférence Le Blonding Permanent hair colour, lightens up to 3 levels and gives hair up to 8 weeks of radiant*, luminous blonde, full of reflects. With the intensive lightening formula, Préférence Le Blonding provides 8 weeks of radiance* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting. *Instrumental test
L’Oréal Paris Préférence Le Blonding Permanent hair colour, lightens up to 3 levels and gives hair up to 8 weeks of radiant*, luminous blonde, full of reflects. With the intensive lightening formula, Préférence Le Blonding provides 8 weeks of radiance* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting. It’s suitable for all hair textures, offering radiant colour* and multidimensional shine. 3 LEVEL LIFT Up to 3 level lift thanks to the unique lightening power of preference intensive Lighteners. The translucent gel formula and the light-reflecting dyes gives hair a luminous blonde, full of reflects. -70% BREAKAGE Enriched with UV filters and Vitamin E, our shine conditioner deeply nourishes hair, reduces breakage and preserves the shine of your coloured hair for up to 8 weeks*. The bonus: this new formula doesn’t drip for an easy, mess-free application at home. *Instrumental test
- Up to 8 weeks of radiance*
- Luminous blonde, full of reflects
- -70% less breakage*
- No drip oil in gel formula
- Conditioner enriched with UV filter and Vitamin E


























