PROVOKE Brighten & Repair Intensive Purple Shampoo is our most advanced purple shampoo, that intensively removes brassy tones in 1 wash and also repairs damaged hair bonds. It is Enriched with pro-vitamin B5 to deeply hydrate for hair that is brighter, radiant & restored.
Our most advanced purple shampoo yet! This unique formula instantly removes brassy yellow tones whilst repairing damaged hair bonds at the same time FROM THE #1 PURPLE BRAND IN THE UK.
*THE ORIGINAL PURPLE*
Who is the perfect match?
Natural, coloured, highlighted or platinum blonde, white and grey hair.
How does the purple magic work?
This formulation is Enriched with pro-vitamin B5 which instantly makes hair brighter with intense radiance, leaving hair feeling nourished and restored.
Maximise results
Use in combination with our Brighten & Repair conditioner for maximum brightening and nourishment.
- Contains Violet & Blue Pigments
- Silicone free
- Sulphate free
- UV filter
- Against Animal Testing
- Vegan Friendly
