Dare to colour with L’Oréal Paris Préférence!
L’Oréal Paris Préférence Ultra Platinum Bleach provides up to 9-levels of lift, with the most advanced technology of extreme lighting performance. A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. Comes with a new nourishing conditioner which strengthens hair and reduces breakage. Hair is 5 times stronger**. The conditioner is enriched with cool purple pigments to help protect against brassiness. **Instrumental test
- Lightens up to 8 levels
- No ammonia for a pleasant smell
- Brass-defying conditioner protects against yellow tones
- Leaves hair soft to the touch
- Conditioner lasts up to 8 weeks
